Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. This cookie is installed by Google Analytics.

The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. This cookie is set by Wix and is used for security purposes.Īnalytical cookies are used to understand how visitors interact with the website. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It works only in coordination with the primary cookie. Records the default button state of the corresponding category & the status of CCPA. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin.

The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the 'Advertisement' category. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. 36% for the average category – a significant over index. Home Baking is a category that has a very strong growth potential from innovation – shoppers are much more likely to agree that when shopping this category, they’ll, “ buy extra to try new and different”. One critical area that could be an opportunity to differentiate is through innovation. For retailers and manufacturers then, the key is knowing what shoppers want from the category and where the opportunities lay versus the competition. This new group of baking enthusiasts should be viewed as a big opportunity for the Home Baking category, a chance to reach more consumers and potential loyal shoppers on a longer term. The Economist also reported a five-fold increase in Google searches for baking terms in March. According to The Grocer, ‘banana bread became the most searched recipe on the BBC website’ at the beginning of the pandemic and 86% of Brits made cakes or biscuits. Home baking has seen huge increases in demand as consumers looked to solve availability issues by taking a DIY approach. However, the opportunity still exists for brands and retailers to retain trialists of the home baking & ingredients category, albeit on a less frequent basis. Home Baking – a new trend with need for innovationĪfter the sudden rise of cooking at home resulting from the initial lockdown measures, consumers are returning to old habits and we see this trend returning to pre-lockdown levels.

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